This department of Imaging Marketing was created to support study club directors to grow their clubs, increase revenue, decrease attrition, improve quality of speakers, widen their membership base, decrease uncertainty, improve participant satisfaction, improve professional image, and decrease stress, errors and frustration. We apply fundamental principles from marketing, organizational development, economics, neuroscience and event management to build powerful, cohesive, empowered study clubs that work together, grow together, and bring in the best speakers in the world to their very own hometowns, regardless of how small.
If you are a director of an existing study club who wishes to take the group to a higher level of performance and growth, or are a professional contemplating starting their own club we can help you launch and maintain momentum. We are dedicated to supporting you on your journey by lightening some of the load and shedding light on the path. By working with us, we will develop a strong brand identity for your study club, provide you with coaching and printed and online materials to recruit, retain and nourish members. Each member you bring into your group is another perspective, another lifetime of experience to enrich your gathering. Also, the larger your study club the more money you have, thereby allowing you to invite the best and brightest speakers. As the director of your club, this reflects well on your executive abilities, and sends a signal to your referring doctors that not only can you manage and grow a practice, but also an excellent study club.
We are aware of the scarcity of time and resources, and how study club coordinators are often stretched thin as it is. Our products and services are intended to reduce the overall amount of work and increase the overall benefits to everyone. The branding and marketing strategies and instruments we use adeptly increase turnout at meetings, reduce uncertainty about attendance, and elevate the learning experience.
Being a healthcare provider in today's world is an entirely new endeavor requiring courage, innovation, and constant acquisition and improvement of skills. After dedicating one's self to years of study and training many doctors graduate without the necessary skills and knowledge to provide the standard of care for patients the law requires, leaving many practitioners legally exposed. Fortunately, many study clubs feature presenters who fill in some of the gaps and equip doctors with the skills and knowledge they need to offer excellent patient care.
Yet there is another aspect of the study club equally important, that is not about law suits, technical skills, or money. A professional study club is much more than group of dentists fulfilling their obligatory continuing education requirements or catching up on the latest gadgetry in their specialty. Study club offer the opportunity to learn something new, challenge pre-existing beliefs, as well as accrue knowledge in radically changing fields. But most of all, study clubs are a way to bring back an important, and often neglected part of community life, interacting with others in your field, getting to know each-other and learn from each-other. Some presentations challenge people to let go of outdated ideas that have been hampering their level of patient care, practice growth, and often, their own happiness. Why else would people forgo time with their families, miss out on chair time, or basketball games to sit in a room full of their peers and, oftentimes, their competitors? There must be something to this.
Products and services
Study Club Branding
Rooted in your unique philosophy, we will develop a visual identity that captures the spirit of your study club.
Membership Packets
Contains: Customized folders, personalized letter, full-color membership magazine, full-color wall calendar, directions to meeting locations
Database development
This database template will allow you to send customized letters to your members, as well as sort them by any criteria you choose for better communication
Letters
Our templates will save you time and effort in formulating communiques and letters to your members
Online registration system
Stop wondering how many people are going to show up to the next meeting with your online RSVP and reminder system.
Study Club Website development
Our expert designers and branding consultants will provide you with the appropriate design and functions for your unique group and it's needs
Requirement fulfillment
To obtain and maintain continuing education provider certification you must adhere to strict criteria. We've been there, done that and can help you get through the process.