Marketing Assessment

No problem, Imaging Marketing can help you by designing a compelling, effective logo that builds your brand value.

Great! Having a strong logo is an important part of building brand recognition and equity. Most logos are designed to convey a product or service, but often fail to convey the value or emotional significance of the service to your audience. What about your current logo, are you happy with it? Is it pulling its weight? You be the judge:

• Do you think your logo effectively communicates what you do?
• Does your logo attract, inspire, or motivate people?
• Does it need to be updated to reflect changes in your business or visual trends?
• Is your logo easily recognizable, or could it be confused with another company?

You may have been waiting for the right time to move forward with a brochure. This is that time and our writers and designers will help you communicate the best message to your audience.

Excellent! You invested time and energy to produce an important instrument in your communication toolbox. Brochures can require time and effort, but having an effective means of communicating a variety of implicit and factual messages is crucial for every practice.

Hats off. Many practices have a partial set or use generic envelopes, cutting corners somewhere. Having a consistent, quality corporate identity communicates organization, reliability, and builds trust.

Having a consistent, quality corporate identity communicates organization, reliability, and builds trust. Starting with your logo and visual identity, we can design a corporate identity set that weaves together a cohesive and consistent communication set for your practice.

Whether your site is a professional yet simple “brochure” site, or offers high levels of functionality, having an internet presence is essential. Imaging Marketing offers easy-to-incorporate plug-ins to your existing websites, as well as a full range of services that streamline your business processes. Imaging Marketing offers online referral forms, FTP functionality, and an online scheduling is coming soon!

Some practices feel overwhelmed, unprepared, or unconvinced of the value of a website. No matter what where your practice is, we offer a full line of website designed exclusively for imaging centers! We offer three packages to simplify the process, as well as add-ons and customized solutions, such as secure FTP sites for sending large files, online referrals, maps, and patient and doctor resources. Online scheduling is coming soon!

Again, our applause. This is the direction healthcare is moving and those who fail to offer this will fall behind.

Online referrals and web-based systems is the direction healthcare is moving. We can help you stay competitive as well as offer new, innovative, and thus-far-unavailable features to make referring patients to your practice easier, faster, and cheaper for your referring doctors.

You are a candidate for a Marketing Medal of Honor. Having a comprehensive road map with committed resources and clear goals is the hallmark of an intelligent, motivated practice. Regardless of your budget, Imaging Marketing can fulfill your media, design, professional relations, public relations, community involvement, and study club needs.

We must admit, this is a trick question, but we’ll get to that.

It is common for healthcare practices not to have annual marketing plans, just as it is common for households to lack emergency preparation plans and provisions. Neither should go without this crucial component. Imaging Marketing has been designing customized marketing plans for a wide variety of budgets since the last millennium and can help you become a proactive and motivated practice that defines and meets goals.

Every practice has a marketing plan whether anyone deliberately drafts one or not. Lack of communication, reciprocity, and interaction are a form of marketing—the kind that hurts your practice. Just because you do not have a plan, does not mean that your behavior does not affect the health of your practice. Marketing, after all, is defined as any action your practice does that affects the likelihood that others will purchase your products or services. Not having a marketing plan is in essence the same as having a very poor marketing plan.

Communicating with the people who refer patients to you is crucial, so we’re glad to know that you already do that. There is a range of instruments that can be used to improve inter-office communication, motivate referrals, educate about new and relevant changes occurring at your practice, as well as built trust, camaraderie, and community. Imaging Marketing offers a full spectrum of options to heighten awareness of your practice by raising its profile and cognitive salience in the minds of your referring doctors.

A wide world of opportunities awaits you! There is a range of instruments that can be used to improve inter-office communication, motivate referrals, educate about new and relevant changes occurring at your practice, as well as built trust, camaraderie, and community. Imaging Marketing offers a full spectrum of options to heighten awareness of your practice by raising its profile and cognitive salience in the minds of your referring doctors.